Cheryl’s Cookies Founder to Present at BGSU Firelands

Huron, Ohio – Area native and founder of Cheryl’s Cookies Cheryl Krueger will be presenting to students and the community on Tuesday, April 3 at Bowling Green State University Firelands College.

The Ohio Women’s Hall of Fame member and current business consultant will discuss her trials and tribulations as a fledgling business owner during her presentation “An Entrepreneur’s Road to Success.”

Krueger was born and raised in Bellevue, Ohio, attended BGSU Firelands, and eventually graduated from Bowling Green State University in 1974 with a bachelor’s in liberal arts.  She also holds an honorary doctor of humanities from Capital University, Columbus, Ohio.

Krueger experienced great success in the retail merchandising industry, at one time being responsible for more than $100 million in sales.  Her greatest notoriety, however, came as the founder, president, and chief executive officer of Cheryl’s Cookies.

In 1981, Krueger and her college roommate opened the very first Cheryl’s Cookies in Columbus.  The modest storefront sold six kinds of cookies, along with beverages.  As the company grew, new desserts were added – gourmet brownies, cakes, and fancy cookies, including seasonal cut-out cookies topped with a signature buttercream frosting. 

Eventually renamed Cheryl & Co., the company became a multi-faceted operation comprised of retail stores in Ohio, a high-traffic Internet business, and a successful Business Gift Division, all headquartered in the Columbus.

By the time Krueger sold the business in 2005, the operation had grown into a $34 million corporation, and continues to flourish using her original business models.  Conceived by Krueger as a product company that made the customer the number one priority, the business developed a reputation for product quality and innovation, financial discipline, and a keen understanding of risks.

Krueger is now the chief executive officer of Krueger+Co. Consulting, Inc., and specializes in helping other businesses develop creative marketing strategies, identify opportunities for product development, and improve their financial performance.

Krueger will be spending the day at BGSU Firelands meeting with various student groups and the clients of RISE, a partnership between BGSU Firelands and the Erie County Economic Development Corporation which provides free counseling and assistance to new and existing businesses.

The public presentation is free and open to all students and community members and will be held on Tuesday, April 3, at 12 noon in the Cedar Point Center at BGSU Firelands.

This event is sponsored by BGSU Firelands, Erie County Economic Development Corporation, and RISE.

For additional information,contact Dean Schnurr at 419.372.0613.