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Associate of Applied Business in Visual Media Technology
The Visual Media Technology Program offers practical and theoretical instruction for students interested in the print and
multimedia industries. As electronic media in business and industry continues to grow, so will employment opportunities within
these fields. Creative talents are exercised through extensive hands-on computer laboratory experiences and supplemented with
theoretical lectures. Two majors are offered in the degree program: interactive media and print media. After successful completion
of the associate of applied business in visual media technology, students may continue their education at BGSU Firelands by
pursuing the bachelor of science in technology with a major in visual communication technology. This degree is granted through
the College of Technology.
Interactive Media
The interactive media major allows students the opportunity to study a number of different types of media, including multimedia
and Web design, digital imaging, photography and video editing. The major embraces traditional aspects of communication such
as written and visual communication while at the same time providing instruction in the implementation of new media technologies.
Career opportunities for graduates include job titles such as imaging specialist, multimedia/Web designer, interactive digital
designer/specialist, graphic designer, videographer, photographer and project manager.
Learning Outcomes
Graduates from the program will possess the following knowledge and skills:
• Proficiency in written, verbal and non-verbal presentation and communication skills;
• Proficiency in media design, including multimedia and Web design and implementation, graphics production and computer
presentation skills;
• Proficiency in industry-standard communication and imaging software tools;
• Knowledge of team-building skills and demonstrated proficiency at teamwork within a business environment.
First year
BG Perspective and support courses
English 3-6 hours
Math 3 hours
Computer Science 3 hours
Economics 3 hours
Interpersonal Communications 3 hours
Core courses
VCT 103, 104, 204, 268, 282, 382 18 hours
Second year
BG Perspective and support courses
Business Communication or English 3 hours
Business electives 9 hours
General education electives 6 hours
Core courses
VCT 308, 369, 466, 482 12 hours
Computer Science Technology 3 hours
Print Media
Print media is everywhere. Newspapers, directories, magazines, newspaper inserts, catalogs and business forms are encountered
everyday in our professional and personal pursuits. The print media major provides an understanding of the processes used
in the design, preparation and printing of product. Graduates will be prepared for employment in pre-production processes,
such as page layout and graphic design. In addition, students will be employable as press operators and, with experience,
may advance to front line supervision. Graduates may also be employed in jobs related to the sale of printing equipment and
supplies.
Learning Outcomes
Graduates from the program will possess the following knowledge and skills:
• Proficiency in written, verbal and non-verbal presentation and communication skills;
• Proficiency in different print process, including offset and screen printing;
• Proficiency in the pre-production process, including page layout, desktop publishing, graphic design and color management;
• Proficiency in industry-standard page layout software tools;
• Knowledge of team-building skills and demonstrated proficiency at teamwork within a business and industry environment.
First year
BG Perspective and support courses
English 3-6 hours
Math 3 hours
General education elective 3 hours
Economics 3 hours
Management Information System 3 hours
Core courses
VCT 103, 104, 208, 204, 308 (15)
Environmental Health Technology 3 hours
Second year
BG Perspective and support courses
Business Administration or English 3 hours
Marketing 3 hours
Management 3 hours
Statistics 3 hours
Interpersonal Communications 3 hours
General education elective 3 hours
Accounting 3 hours
Core Courses
VCT 282, 309, 310, 456 (12)
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